Comments for Marketing Strategy http://www.labtopo.com marketing strategy, strategy marketing, marketing strategies, strategies marketing, market strategy, internet marketing strategy, market strategies, business marketing strategy, internet marketing strategies, marketing business strategy Fri, 30 Apr 2010 09:12:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Breakthrough Network Marketing Strategies For The Internet Age: No More Pestering Your Family Or Friends! by B. Comeaux http://www.labtopo.com/marketing-strategy/breakthrough-network-marketing-strategies-for-the-internet-age-no-more-pestering-your-family-or-friends.html/comment-page-1#comment-51 B. Comeaux Fri, 30 Apr 2010 09:12:11 +0000 http://www.labtopo.com/marketing-strategy/breakthrough-network-marketing-strategies-for-the-internet-age-no-more-pestering-your-family-or-friends.html#comment-51 I just finished reading this book and I have to say that the information is a valuable tool for anyone starting a network marketing business venture. I have always felt that distributors are not taking advantage of the Internet in it's full potential, this book gives you starting gate and a good track to run on. Rating: 5 / 5 I just finished reading this book and I have to say that the information is a valuable tool for anyone starting a network marketing business venture. I have always felt that distributors are not taking advantage of the Internet in it’s full potential, this book gives you starting gate and a good track to run on.
Rating: 5 / 5

]]> Comment on Breakthrough Network Marketing Strategies For The Internet Age: No More Pestering Your Family Or Friends! by Sherrie St Cyr http://www.labtopo.com/marketing-strategy/breakthrough-network-marketing-strategies-for-the-internet-age-no-more-pestering-your-family-or-friends.html/comment-page-1#comment-50 Sherrie St Cyr Fri, 30 Apr 2010 07:55:14 +0000 http://www.labtopo.com/marketing-strategy/breakthrough-network-marketing-strategies-for-the-internet-age-no-more-pestering-your-family-or-friends.html#comment-50 This book is basically an advertisement for the author's mlm company. There is little here of substance. The authors recommend you have a marketing system that has people contacting you, but there is more information available free on the internet than they provide anywhere in their book. For example, under phone skills they suggest that you not interrupt your prospects while they are talking. They conclude by stating you need a company and an sponsor with a solid marketing program and if you don't have one, you might want to check out theirs. I'm sending my copy back for a refund. Rating: 1 / 5 This book is basically an advertisement for the author’s mlm company. There is little here of substance. The authors recommend you have a marketing system that has people contacting you, but there is more information available free on the internet than they provide anywhere in their book. For example, under phone skills they suggest that you not interrupt your prospects while they are talking. They conclude by stating you need a company and an sponsor with a solid marketing program and if you don’t have one, you might want to check out theirs. I’m sending my copy back for a refund.
Rating: 1 / 5

]]> Comment on Breakthrough Network Marketing Strategies For The Internet Age: No More Pestering Your Family Or Friends! by Pisani Massimo http://www.labtopo.com/marketing-strategy/breakthrough-network-marketing-strategies-for-the-internet-age-no-more-pestering-your-family-or-friends.html/comment-page-1#comment-49 Pisani Massimo Fri, 30 Apr 2010 06:59:03 +0000 http://www.labtopo.com/marketing-strategy/breakthrough-network-marketing-strategies-for-the-internet-age-no-more-pestering-your-family-or-friends.html#comment-49 A very interesting reading. Great insight into making the first steps in the Multi Level Marketing Area. Recommended Rating: 4 / 5 A very interesting reading. Great insight into making the first steps in the Multi Level Marketing Area. Recommended
Rating: 4 / 5

]]> Comment on The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by Anonymous http://www.labtopo.com/marketing-strategy/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy.html/comment-page-1#comment-48 Anonymous Thu, 29 Apr 2010 13:01:28 +0000 http://www.labtopo.com/marketing-strategy/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy.html#comment-48 As a consultant in the field of Database Marketing, the third edition of this book has rapidly found its place on my office shelf - a complex subject made easy through informative and well planned studies and examples.<p>I could not possibly remember all of this every time a client asks, but in one volume I have pretty much everything I need to know at my fingertips.<p>Whether you are a student, setting out on a career in direct marketing or a seasoned campaigner this book is an absolute must to get you up an running. It does not cover everything, and I suspect that some of the information on technologies and trends in the IT industry will soon be outdated, but you can always get that elsewhere! Rating: 5 / 5 As a consultant in the field of Database Marketing, the third edition of this book has rapidly found its place on my office shelf – a complex subject made easy through informative and well planned studies and examples.

I could not possibly remember all of this every time a client asks, but in one volume I have pretty much everything I need to know at my fingertips.

Whether you are a student, setting out on a career in direct marketing or a seasoned campaigner this book is an absolute must to get you up an running. It does not cover everything, and I suspect that some of the information on technologies and trends in the IT industry will soon be outdated, but you can always get that elsewhere!
Rating: 5 / 5

]]> Comment on The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by A. LTD http://www.labtopo.com/marketing-strategy/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy.html/comment-page-1#comment-47 A. LTD Thu, 29 Apr 2010 10:54:35 +0000 http://www.labtopo.com/marketing-strategy/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy.html#comment-47 If you are looking to find a good book with examples, theorems and formulas about marketing data base promotion techniques, then buy this book it worth the money. I'd pay even more to have this book. <br /> <br />The authors show in detail how to segment your database using multiple formulas and techniques to reach each segment of your customers. <br /> <br />I encouradge anyone, students, professors or directors involved in the marketing business to buy this book. Rating: 5 / 5 If you are looking to find a good book with examples, theorems and formulas about marketing data base promotion techniques, then buy this book it worth the money. I’d pay even more to have this book.

The authors show in detail how to segment your database using multiple formulas and techniques to reach each segment of your customers.

I encouradge anyone, students, professors or directors involved in the marketing business to buy this book.
Rating: 5 / 5

]]> Comment on The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by Ian R. Gilyeat http://www.labtopo.com/marketing-strategy/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy.html/comment-page-1#comment-46 Ian R. Gilyeat Thu, 29 Apr 2010 09:08:11 +0000 http://www.labtopo.com/marketing-strategy/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy.html#comment-46 This is a beast of a book for serious direct marketers only. Database heirarchies and the advantages and disadvantages of each for direct marketers. How to use statistics even if you didn't take statistics in college. Quantitative analysis and how to do it. It is challenging and thoroughly useful - but only if you really want to know the math, the mechanics and the structure of database marketing. Rating: 5 / 5 This is a beast of a book for serious direct marketers only. Database heirarchies and the advantages and disadvantages of each for direct marketers. How to use statistics even if you didn’t take statistics in college. Quantitative analysis and how to do it. It is challenging and thoroughly useful – but only if you really want to know the math, the mechanics and the structure of database marketing.
Rating: 5 / 5

]]> Comment on The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by K. Thearling http://www.labtopo.com/marketing-strategy/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy.html/comment-page-1#comment-45 K. Thearling Thu, 29 Apr 2010 08:59:49 +0000 http://www.labtopo.com/marketing-strategy/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy.html#comment-45 David Shepard and his company are leaders in the application of data analysis to database marketing. This book covers everything from sources of marketing data to modeling techniques. It's more of a reference than a text book but it's a very good reference. Rating: 4 / 5 David Shepard and his company are leaders in the application of data analysis to database marketing. This book covers everything from sources of marketing data to modeling techniques. It’s more of a reference than a text book but it’s a very good reference.
Rating: 4 / 5

]]> Comment on The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by Geoffrey McGehee http://www.labtopo.com/marketing-strategy/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy.html/comment-page-1#comment-44 Geoffrey McGehee Thu, 29 Apr 2010 06:17:03 +0000 http://www.labtopo.com/marketing-strategy/the-new-direct-marketing-how-to-implement-a-profit-driven-database-marketing-strategy.html#comment-44 Great for beginners and experts, this text gives excellent step by step instructions on every pertinent direct marketing concept. This is the only good "how-to" book that you will find on such a wide variety of topics.<p>Relevant Topics include: Setting up a marketing database & using statistics to predict response &segment customers! Rating: 5 / 5 Great for beginners and experts, this text gives excellent step by step instructions on every pertinent direct marketing concept. This is the only good “how-to” book that you will find on such a wide variety of topics.

Relevant Topics include: Setting up a marketing database & using statistics to predict response &segment customers!
Rating: 5 / 5

]]> Comment on Experience Marketing : Strategies for the New Millennium by Dr.Jan A.Schulp http://www.labtopo.com/marketing-strategy/experience-marketing-strategies-for-the-new-millennium.html/comment-page-1#comment-43 Dr.Jan A.Schulp Tue, 27 Apr 2010 09:04:46 +0000 http://www.labtopo.com/marketing-strategy/experience-marketing-strategies-for-the-new-millennium.html#comment-43 I liked the book because it adds one extra dimension to service management: the emotional involvement of the customer and the (new) marketing consequences of it. Also, the structure of the book is good: adding new marketing P's and defining different levels of experience to different lines of business. The overwhelming wealth of practical examples and ideas is another great asset. It will be very useful for me for use in different programs at our CHN university in Leeuwarden, The Netherlands Rating: 5 / 5 I liked the book because it adds one extra dimension to service management: the emotional involvement of the customer and the (new) marketing consequences of it. Also, the structure of the book is good: adding new marketing P’s and defining different levels of experience to different lines of business. The overwhelming wealth of practical examples and ideas is another great asset. It will be very useful for me for use in different programs at our CHN university in Leeuwarden, The Netherlands
Rating: 5 / 5

]]> Comment on Indispensable Marketing Strategies – How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits – Powerful Marketing Strategy … for Profitable Small Business Management by Robert Evans http://www.labtopo.com/marketing-strategy/indispensable-marketing-strategies-how-to-outwit-your-competition-attract-and-retain-customers-and-multiply-your-profits-powerful-marketing-strategy-for-profitable-small-business-management.html/comment-page-1#comment-42 Robert Evans Mon, 26 Apr 2010 10:50:55 +0000 http://www.labtopo.com/marketing-strategy/indispensable-marketing-strategies-how-to-outwit-your-competition-attract-and-retain-customers-and-multiply-your-profits-powerful-marketing-strategy-for-profitable-small-business-management.html#comment-42 As a small business owner I wanted to study up on marketing techniques and this book was recommended. I wasn't looking forward to it; I figured it would be tough work forcing myself through some text book. But this book was great! In an easy-going style with a pinch of wry humour the author took me through the strategies and jargon of marketing. It has very intelligible diagrams and some cute cartoons too. I learned a lot and enjoyed it. It was like eating something that tastes great and then finding out that it's good for you! Rating: 5 / 5 As a small business owner I wanted to study up on marketing techniques and this book was recommended. I wasn’t looking forward to it; I figured it would be tough work forcing myself through some text book. But this book was great! In an easy-going style with a pinch of wry humour the author took me through the strategies and jargon of marketing. It has very intelligible diagrams and some cute cartoons too. I learned a lot and enjoyed it. It was like eating something that tastes great and then finding out that it’s good for you!
Rating: 5 / 5

]]>