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Experience Marketing : Strategies for the New Millennium

Product DescriptionThe first edition of this book is permanently out of print. The most recent edition can be found by searching for Indispensable Marketing Strategies…. More >> Indispensable Marketing Strategies – How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits – Powerful Marketing Strategy … for Profitable Small Business Management

Product DescriptionBuild a Solid Foundation for e-Business Success! Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph “Doctor Ebiz®” Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave–fast! Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You’ll al… More >> Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

Product DescriptionThis study aims to provide an analysis of strategic marketing decisions in the pharmaceutical industry, focusing on prescription drugs. The book is written for practitioners rather than academics and therefore it tries to be pragmatic and managerially-oriented rather than theoretical. Theories and conceptual frameworks are integrated in the text to the extent that they can address solutions to practical problems. The book is divided into four parts, the first of whi… More >> Marketing Strategy in the Pharmaceutical Industry