Posts Tagged ‘analysis’
Product DescriptionThis study aims to provide an analysis of strategic marketing decisions in the pharmaceutical industry, focusing on prescription drugs. The book is written for practitioners rather than academics and therefore it tries to be pragmatic and managerially-oriented rather than theoretical. Theories and conceptual frameworks are integrated in the text to the extent that they can address solutions to practical problems. The book is divided into four parts, the first of whi… More >>
Marketing Strategy in the Pharmaceutical Industry
Product DescriptionDevelop customer-focused, market-driven strategies for today’s competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: The basic concepts of customer analysis, buying behavior, buyer-sell… More >>
Industrial Marketing Strategy
Product DescriptionMarine Money provides in depth analysis of ship finance deals, including structures, pricing and financing techniques used as well as details on the lenders, principals and investors involved…. More >>
Marine Money International
Product DescriptionThis book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essenc… More >>
Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value