Posts Tagged ‘Marketing Strategy’
Product DescriptionDeploy marketing dollars more efficiently In today’s take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today’s business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you… More >>
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Product DescriptionThe third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.
As in previous editions, ‘Marketing Strategy’ strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between peo… More >>
Marketing Strategy, Third Edition
Product DescriptionThe first edition of this book is permanently out of print. The most recent edition can be found by searching for Indispensable Marketing Strategies…. More >>
Indispensable Marketing Strategies – How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits – Powerful Marketing Strategy … for Profitable Small Business Management
Product DescriptionArranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside ‘Relationship Marketing: bringing quality, customer service and marketing together’ and ‘Relationship Marketing for Competitive Advantage: winning and keeping customers’ this new title provides readers with insights into marketing in the 21st century.
Major addit… More >>
Relationship Marketing: Strategy and Implementation