Posts Tagged ‘strategy’
Product DescriptionDeploy marketing dollars more efficiently In today’s take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today’s business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you… More >>
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Product DescriptionThe third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.
As in previous editions, ‘Marketing Strategy’ strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between peo… More >>
Marketing Strategy, Third Edition
Product DescriptionThe first edition of this book is permanently out of print. The most recent edition can be found by searching for Indispensable Marketing Strategies…. More >>
Indispensable Marketing Strategies – How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits – Powerful Marketing Strategy … for Profitable Small Business Management
Product DescriptionBuild a Solid Foundation for e-Business Success! Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph “Doctor Ebiz®” Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave–fast! Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You’ll al… More >>
Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide